The Beginning
Werner Frank Enterprises was founded in 1946 by one man, Werner Frank, an independent sales rep covering seven southern states. Werner travelled the large territory while his wife, Lyn, managed the day-to-day operations. As sales and demand grew, several territory managers and states were added. This continued over the years until Werner Frank is what it is today.
The Original AmericasMart Tenant
When the Atlanta Merchandise Mart, now known as AmericasMart, opened in 1964, Werner Frank was one of the original tenants. In 1967, Werner incorporated the business and made a revolutionary decision to make all sales associates employees, offering them employee benefits including health insurance and profit sharing. When the Gift Mart, now known as AmericasMart Building 2, opened in 1991, Werner Frank was again one of the first tenants. Today, Werner Frank is the oldest tenant in AmericasMart, and the only one remaining from the original roster of the 60's.
Full-time Territory Managers
Werner's success, both as a road rep and then as a business leader, established the best practices for what Werner Frank is today: a strong, successful and respected sales agency servicing the needs of both retailers and vendors. Werner Frank's Territory Managers are full-time, exclusive employees who sell only from the Werner Frank line package. Werner Frank offers unusually effective coverage provided by our outstanding sales force combined with an open-daily, permanent showroom in the most active building in AmericasMart.
The Next Generation
Today, Werner Frank is owned and operated by Werner's two daughters, Jessie Frank and Michele Frank Rapp.